We've been in business for over 50 years and 10 years in the San Fernando Valley and we have been fairly successful.... One of the big reasons for our success is we listen to our customers. In listening to our customers, Wes Rydell found that a majority of folks find the negotation process distasteful, so he decided to do a couple of things... First he decided to put our very BEST PRICE on the windshield, right up front, every day... He also decided to take all the salespeople off a commission based pay-plan and put us on a compensation plan that is based on volume. This benefits you because whether you buy a vehicle that is priced at $2000 or $20,000 all our consultants get paid the same. Then our job is to find the car that fits your needs and wants at the best possible price, not to sell you something we want to sell you. That is the RYDELL difference.